Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Penggunaan Aplikasi Erklika pada Guru Sekolah Dasar
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Abstract
The development of digital technology has encouraged the use of learning applications, including ERKLIKA. This study aims to analyze the influence of Digital Marketing and Brand Awareness on the decision to use the ERKLIKA application among elementary school teachers. This quantitative study involved 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using SPSS. The results show that Digital Marketing and Brand Awareness have a positive and significant effect, both partially and simultaneously, on the decision to use the ERKLIKA application. These findings indicate that improving digital marketing strategies and Brand Awareness can encourage teachers to use ERKLIKA
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References
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