Pengaruh Kemudahan Penggunaan dan Daya Tarik Promosi terhadap Minat Penggunaan QRIS pada Generasi Z di Jakarta Selatan

Abstract

The rapid advancement of digital technology has encouraged a shift from cash-based transactions toward cashless payment systems. One of the most widely adopted innovations in Indonesia is the Quick Response Code Indonesian Standard (QRIS). Generation Z’s intention to use QRIS may be influenced by several factors, particularly perceived ease of use and promotional attractiveness. This study aims to examine the effects of perceived ease of use and promotional attractiveness on the intention to use QRIS among Generation Z in South Jakarta. A quantitative method with an associative approach was employed. Data were collected through questionnaires distributed to 100 Generation Z respondents in South Jakarta and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and F-tests. The results indicate that perceived ease of use has a positive and significant effect on the intention to use QRIS, suggesting that systems that are easy to understand and operate can encourage greater adoption among Generation Z. Promotional attractiveness also has a positive and significant effect on the intention to use QRIS, indicating that promotional programs such as cashback, discounts, and other incentives can increase users’ interest in adopting QRIS. Furthermore, perceived ease of use and promotional attractiveness simultaneously have a positive and significant effect on the intention to use QRIS among Generation Z in South Jakarta. These findings highlight the importance of user-friendly payment systems and attractive promotional strategies in strengthening QRIS adoption among young consumers.