Representasi Perempuan dalam Event Puteri Indonesia dan Dampaknya terhadap Persepsi Sosial Masyarakat
Main Article Content
Abstract
An event is something we can use to reach a goal and raise awareness of the brand and the company. The development of events over theyears changed, with exhibitions and performances now including beauty pageants and beauty contests.Indonesia’ss oldest beauty pageant, Puteri Indonesia, was organized by Yayasan Puteri Indonesia under the auspices of the cosmetics company PT. Mustika Ratu. In this study, researchers wanted to know whether there is an Influence of the event Puteri Indonesia and ElviraDevinamir,a2the 2014Puteri Indonesia wwinner on thepublic perception of women in Indonesia. Researchers use the main theories, such as Source Credibility Theory, and supporting theories, such as events and perception.As aresa resulte effects of the event Puteri Indonesia and Elvira Devinamira on public perception of Indonesian women haveareitive iIn can be concluded that every woman who follows the selection of Puteri Indonesia is definitely a good woman with a positive attitude as well
Article Details
Section
Articles
References
Arifin, Z. (2012). Penelitian Pendidikan Metode dan Paradigma Baru. Bandung: Rosdakarya..
Azwar, S. (2011). Sikap Manusia: Teori dan Pengukurannya. Jakarta: Pustaka Pelajar.
Azwar, S. (2003). Reliabilitas dan Validitas. Edisi 3. Yogyakarta: Pustaka Pelajar Offset.
Any, N. (2009). Management Event. Bandung: Alfabeta.
Antar, V. (2009). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan kampanye komunikasi. Bandung: Simbiosa Rekatama Media.
Bambang, P., & Jannah, L. M. (2005). Metode Penelitian Kuantitatif: teori dan aplikasi. Jakarta: RajaGrafindo Persada.
Butterick, K. (2012). Pengantar Public Relations Teori dan Praktik. Depok: PT Rajagrafindo Persada.
Bungin, M. B. (2005). Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana.
Devito, A. J. 2011. Komunikasi Antarmanusia. Tanggerang Selatan: Karisma Publishing Group.
Effendy, O. U. (2003). Ilmu Komunikasi Teori dan Praktek. Bandung: PT Remaja Rosdakarya.
Faulina, E. S. (2011). Professional Public Relations. Medan: USU Press.
Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan SPSS. Semarang: Badan Penerbit UNDIP.
Hafidz, I. N. (2007). Mengulik Bisnis Event Organizer, Yogyakarta: Gava Media.
Haryadi S, dan Winda J. (2011). SPSS vs LISREL sebuah pengantar Aplikasi untuk Riset. Jakarta: Salemba Empat.
Hopkins, W.G. (2008). Quantitative Research Design. Diambil kembali dari Perfective or Research Resources.
Hovland, C.L., Janis, I. L., & Kelly, H. H. (1953). Communication and Persuasions: Psychological studies of opinion change. New Heaven, Conn: Yale University Press.
Hovland,C. L. (2007). Definisi Komunikasi. Jakarta: PT.RajaGrafindo Persada.
Husaini U, dan Akbar P. S. (2008). Pengantar Statistika. Jakarta: PT. Bumi Aksara.
Jalaludin R. (2005) Psikologi Komunikasi, Edisi revisi. Bandung: Remaja Rosdakarya.
John, P. S. (2003). Public Relations. Yogyakarta: Graha Ilmu.
Judy T.C.W. (Autumn 1997). Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant Journal of Social History Vol. 31, No. 1 pp. 5-31: Oxford University Press Retrieved from Stable URL: http://www.jstor.org/stable/3789855.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group
Liberman, A. M. ; Cooper, F. S. and Shankweiler, D. P.; Studdert-K. M. Psychological Review, Vol 74(6), Nov 1967, 431-461. Perception of the speech code. Retrieved from http://dx.doi.org/10.1037/h0020279
Lidia, E. M. (2005). Event Organizer Pameran. Jakarta: PT Indeks Kelompok Gramedia.
Marzuki. (2005). Metodologi Riset. Yogyakarata: Ekonisia.
Matthew C. N. and John E. K. (March 2009). Science Communication,; vol. 30, 3: pp. 328-354., first published on January 8, 2009 Retrieved from http://online.sagepub.com/search?fulltext=Opinion-Leader+Campaigns+on+Climate+Change.&x=0&y=0&src=hw&andorexactfulltext=and&submit=yes.
Mulyana, D. (2008). Ilmu Komunikasi Suatu Pengantar. Bandung: Remaja Rosdakarya.
Natoradjo, S. (2011). Event Organizing: Dasar-Dasar Event Management. Jakarta: Gramedia Pustaka Utama.
Pudjiastuti, W. (2010). Special Event: Alternatif Jitu Membidik Pasar. Jakarta: Elex Media Komputerindo.
Sugihartono. (2007). Psikologi Pendidikan. Yogyakarta: UNY Pres.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfa Beta.
Tahir, M. 2011. Pengantar Metodologi Penelitian Pendidikan. Makassar: Universitas Muhammadiyah Makassar.
Wasesa, S. A. (2005). Strategi Public Relations. Jakarta: PT. Gramedia Pustaka
Main Article Content
Abstract
An event is something we can use to reach a goal and raise awareness of the brand and the company. The development of events over theyears changed, with exhibitions and performances now including beauty pageants and beauty contests.Indonesia’ss oldest beauty pageant, Puteri Indonesia, was organized by Yayasan Puteri Indonesia under the auspices of the cosmetics company PT. Mustika Ratu. In this study, researchers wanted to know whether there is an Influence of the event Puteri Indonesia and ElviraDevinamir,a2the 2014Puteri Indonesia wwinner on thepublic perception of women in Indonesia. Researchers use the main theories, such as Source Credibility Theory, and supporting theories, such as events and perception.As aresa resulte effects of the event Puteri Indonesia and Elvira Devinamira on public perception of Indonesian women haveareitive iIn can be concluded that every woman who follows the selection of Puteri Indonesia is definitely a good woman with a positive attitude as well
Article Details
References
Arifin, Z. (2012). Penelitian Pendidikan Metode dan Paradigma Baru. Bandung: Rosdakarya..
Azwar, S. (2011). Sikap Manusia: Teori dan Pengukurannya. Jakarta: Pustaka Pelajar.
Azwar, S. (2003). Reliabilitas dan Validitas. Edisi 3. Yogyakarta: Pustaka Pelajar Offset.
Any, N. (2009). Management Event. Bandung: Alfabeta.
Antar, V. (2009). Manajemen Kampanye: Panduan Teoritis dan Praktis dalam Mengefektifkan kampanye komunikasi. Bandung: Simbiosa Rekatama Media.
Bambang, P., & Jannah, L. M. (2005). Metode Penelitian Kuantitatif: teori dan aplikasi. Jakarta: RajaGrafindo Persada.
Butterick, K. (2012). Pengantar Public Relations Teori dan Praktik. Depok: PT Rajagrafindo Persada.
Bungin, M. B. (2005). Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial Lainnya. Jakarta: Kencana.
Devito, A. J. 2011. Komunikasi Antarmanusia. Tanggerang Selatan: Karisma Publishing Group.
Effendy, O. U. (2003). Ilmu Komunikasi Teori dan Praktek. Bandung: PT Remaja Rosdakarya.
Faulina, E. S. (2011). Professional Public Relations. Medan: USU Press.
Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan SPSS. Semarang: Badan Penerbit UNDIP.
Hafidz, I. N. (2007). Mengulik Bisnis Event Organizer, Yogyakarta: Gava Media.
Haryadi S, dan Winda J. (2011). SPSS vs LISREL sebuah pengantar Aplikasi untuk Riset. Jakarta: Salemba Empat.
Hopkins, W.G. (2008). Quantitative Research Design. Diambil kembali dari Perfective or Research Resources.
Hovland, C.L., Janis, I. L., & Kelly, H. H. (1953). Communication and Persuasions: Psychological studies of opinion change. New Heaven, Conn: Yale University Press.
Hovland,C. L. (2007). Definisi Komunikasi. Jakarta: PT.RajaGrafindo Persada.
Husaini U, dan Akbar P. S. (2008). Pengantar Statistika. Jakarta: PT. Bumi Aksara.
Jalaludin R. (2005) Psikologi Komunikasi, Edisi revisi. Bandung: Remaja Rosdakarya.
John, P. S. (2003). Public Relations. Yogyakarta: Graha Ilmu.
Judy T.C.W. (Autumn 1997). Loveliest Daughter of Our Ancient Cathay!": Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A. Beauty Pageant Journal of Social History Vol. 31, No. 1 pp. 5-31: Oxford University Press Retrieved from Stable URL: http://www.jstor.org/stable/3789855.
Kriyantono, R. (2006). Teknik Praktis Riset Komunikasi. Jakarta: Kencana Prenada Media Group
Liberman, A. M. ; Cooper, F. S. and Shankweiler, D. P.; Studdert-K. M. Psychological Review, Vol 74(6), Nov 1967, 431-461. Perception of the speech code. Retrieved from http://dx.doi.org/10.1037/h0020279
Lidia, E. M. (2005). Event Organizer Pameran. Jakarta: PT Indeks Kelompok Gramedia.
Marzuki. (2005). Metodologi Riset. Yogyakarata: Ekonisia.
Matthew C. N. and John E. K. (March 2009). Science Communication,; vol. 30, 3: pp. 328-354., first published on January 8, 2009 Retrieved from http://online.sagepub.com/search?fulltext=Opinion-Leader+Campaigns+on+Climate+Change.&x=0&y=0&src=hw&andorexactfulltext=and&submit=yes.
Mulyana, D. (2008). Ilmu Komunikasi Suatu Pengantar. Bandung: Remaja Rosdakarya.
Natoradjo, S. (2011). Event Organizing: Dasar-Dasar Event Management. Jakarta: Gramedia Pustaka Utama.
Pudjiastuti, W. (2010). Special Event: Alternatif Jitu Membidik Pasar. Jakarta: Elex Media Komputerindo.
Sugihartono. (2007). Psikologi Pendidikan. Yogyakarta: UNY Pres.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R & D. Bandung: Alfa Beta.
Tahir, M. 2011. Pengantar Metodologi Penelitian Pendidikan. Makassar: Universitas Muhammadiyah Makassar.
Wasesa, S. A. (2005). Strategi Public Relations. Jakarta: PT. Gramedia Pustaka